BRYT•IDEA Blog

Learn about Bryt•Idea consulting, brand and marketing strategies and digital marketing.

Learn about brand and digital marketing strategies for your business.

Marketing That Sucks - User-Centered Design Mishaps

By Tom Fellner • 23 Jan, 2024
Introducing a new series called marketing that sucks. I will be sharing sucky marketing practices I've seen repeatedly through the years and what you can do to avoid them. This will be a multi-segment series focusing on various aspects of digital marketing
a man stands in front of a wall that says how when why and what.

Marketing Consultants for Small Business. Should I hire one?

By Tom Fellner • 19 Oct, 2023
Learn what a small business marketing consultant does and if hiring one is the right choice for your business.
a man in a suit is holding a iPad with a picture of clocks on it.

Marketing consultant or fractional CMO, which is right for you?

By Tom Fellner • 11 Sep, 2023
Learn the difference between a marketing consultant and a fractional CMO and which is right for your business.
a macbook pro is open to a facebook page

Digital Marketing for Real Estate

By Tom Fellner • 06 Sep, 2023
Discover the best digital marketing strategies to help grow your real estate business from stratch.
a flyer for sunshine home services offers a free water heater

Fractional CMO Services for Sunshine Home Services

By Tom Fellner • 25 Aug, 2023
Discover how Bryt Idea consulting empowered Sunshine Home Services to take their marketing effectiveness and efficiencies to the next level through fractional CMO services.
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Breckenridge Lands Modernizes its Website Presence

By Tom Fellner • 13 Jun, 2023
Discover how Bryt Idea Consulting took Breckenridge Lands' website presence to a new level.
A collage of images related to brand archetypes.

The Secret to a Successful Brand Strategy: Brand Archetypes

By Tom Fellner • 19 May, 2023
Discover the secret to an effective brand strategy that will help differentiate your organization from a crowded marketing place.
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House of Hope Website Development Case Study

By Tom Fellner • 24 Apr, 2023
Learn how Bryt Idea consulting helped House of Hope create a stunning best-of-class website with intuitive user experience.
a group of people are sitting at a table with laptops and notebooks .

Case Study: Customer Onboarding

By Tom Fellner • 09 Mar, 2023
Learn how a digital marketing agency was able to optimize its customer onboarding process using systems thinking and online process management tools.
a group of people are sitting at a table using laptops

Online White Boarding

By Tom Fellner • 16 Feb, 2023
Learn about online whiteboarding tools and how they might replace your physical board at your next strategy meeting.
a man in a white shirt is holding his head with his hand .

CRMs for Nonprofits

By Tom Fellner • 12 Jan, 2023
Are you running a nonprofit? What are the best CRMs for running and managing your nonprofit organization?
a person 's face is covered in sparkles in the dark

Brandoloy: The art and science of a captivating brand strategy

By Tom Fellner • 14 Oct, 2022
Learn about the art and science of creating a captivating brand strategy for your business.
the sun is setting over the city of jerusalem

Holy Land Trust - Brand & Web Design Case Study

By Tom Fellner • 14 May, 2022
Learn how Bryt Idea Consulting create a stunning new website and refreshed brand for Holy Land Trust.
Picture of Jerusalem cityscape

Lessons in Peacemaking – Hope

By Tom Fellner • 26 Apr, 2020
Learn about Tom Fellner's journey to Israel and the Palestinian territories and why there is reason for hope in this troubled land.
Picture of Jerusalem cityscape

Lessons in Peacemaking – The Other

By Tom Fellner • 01 Apr, 2020
Learn about Tom Fellner's journey to Israel and the Palestinian territories and his personal observations on the cause of the conflict.
Picture of Jerusalem cityscape

Lessons in Peacemaking – Israel/Palestine Conflict 101

By Tom Fellner • 26 Feb, 2020
Learn about Tom Fellner's journey to Israel and the Palestinian territories and his personal observations.
a man standing in front of a white board with sticky notes on it

UX vs. Marketing Personas

By Christina Ibanez • 04 Oct, 2019
Learn the importance of marketing and UX personas and how to distinguish between the two.
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