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RECENT BLOG POSTS

Focus Real Estate has historically positioned itself as two businesses, Focus Brokers and Focus Property Management. The messaging and brand were similar but different, with two distinct websites, social media presence, and signage. This created confusion online and offline and made communicating a clear and consistent brand difficult. In the marketing world, "if you confuse, you lose", and that's what was happening to Focus. With this issue becoming increasingly problematic, Joe Phillips, one of Focus Real Estate's owners, approached Tom Fellner from Bryt Idea Consulting to reenvision a consolidated and refreshed brand under one entity (one brand to rule them all!)