BRYT•IDEA Blog

Focus Real Estate has historically positioned itself as two businesses, Focus Brokers and Focus Property Management. The messaging and brand were similar but different, with two distinct websites, social media presence, and signage. This created confusion online and offline and made communicating a clear and consistent brand difficult. In the marketing world, "if you confuse, you lose", and that's what was happening to Focus. With this issue becoming increasingly problematic, Joe Phillips, one of Focus Real Estate's owners, approached Tom Fellner from Bryt Idea Consulting to reenvision a consolidated and refreshed brand under one entity (one brand to rule them all!)

Learn the difference between a marketing consultant and a fractional CMO and which is right for your business.

Are you ready to dive into the world of AI marketing? Artificial intelligence (AI) isn’t just a buzzword reserved for tech giants – it’s rapidly becoming a game changer for small and midsize businesses (SMBs).

As we enter 2025, small business website design continues to evolve with exciting new trends. Web design isn’t just about making a site look pretty – it’s about creating an online experience that helps your business grow.

As we look ahead to 2025, the pace of change in search engine optimization (SEO) continues to accelerate. That’s why it’s more important than ever to stay informed about the latest SEO developments—and to put these insights into practice.

Introducing a new series called marketing that sucks. I will be sharing sucky marketing practices I've seen repeatedly through the years and what you can do to avoid them. This will be a multi-segment series focusing on various aspects of digital marketing

Learn what a small business marketing consultant does and if hiring one is the right choice for your business.

Discover the best digital marketing strategies to help grow your real estate business from stratch.

Discover how Bryt Idea consulting empowered Sunshine Home Services to take their marketing effectiveness and efficiencies to the next level through fractional CMO services.

Discover how Bryt Idea Consulting took Breckenridge Lands' website presence to a new level.

Discover the secret to an effective brand strategy that will help differentiate your organization from a crowded marketing place.

Learn how a digital marketing agency was able to optimize its customer onboarding process using systems thinking and online process management tools.

Learn about online whiteboarding tools and how they might replace your physical board at your next strategy meeting.

Are you running a nonprofit? What are the best CRMs for running and managing your nonprofit organization?

Learn about the art and science of creating a captivating brand strategy for your business.

Learn how Bryt Idea Consulting create a stunning new website and refreshed brand for Holy Land Trust.

Learn about Tom Fellner's journey to Israel and the Palestinian territories and why there is reason for hope in this troubled land.

Learn about Tom Fellner's journey to Israel and the Palestinian territories and his personal observations on the cause of the conflict.

Learn about Tom Fellner's journey to Israel and the Palestinian territories and his personal observations.